Why is Diamonds Factory So Cheap?

Diamonds Factory holds onto the claim that it offers some of the best prices on diamonds in the market today thanks to its ability to offer factory prices.

In fact, it seems to hold good on these claims since their prices do appear to be relatively lower when compared to those of their rivals. However, the long-term viability of this as a business model, where prices are well below the expected. So, why are Diamonds Factory’s prices so low?

The answer lies on the website. If you take a look, you’ll see amazing prices on each listing page with a photo of flawless, beautifully mounted diamonds. When you take a close look at the variables, though, you’ll realize the default price that is shown is really for a diamond that has a very low clarity and color grade along with a Diamonds Factory issued certificate or one from the EGL.

To truly understand the value and authenticity of a diamond, it’s pivotal to be aware of the certification behind it. Certifications serve as a diamond’s resume, detailing its specifications and proving its worth. Not all certifications are made equal, and while the Diamonds Factory certificate may seem valid at first glance, it lacks the rigorous standards and global recognition that certifications like GIA (Gemological Institute of America), AGS (American Gem Society), and IGI (International Gemological Institute) provide.

Let’s delve deeper into the significance of these internationally recognized certifications:

1. Rigorous Grading Standards: Institutions like the GIA, AGS, and IGI employ meticulous procedures and advanced technologies to assess the quality of diamonds. Their grading systems are standardized, ensuring consistent and objective results. This ensures that when a diamond is labeled as being of a particular grade, it truly meets those specifications.
2. Credibility: When purchasing a diamond with a certification from a globally respected institution, it’s akin to receiving a guarantee of that diamond’s stated quality. Given the considerable investment one makes in buying diamonds, it’s paramount to be confident in the product’s genuineness and quality.
3. Resale Value: Should you ever decide to sell or trade your diamond in the future, having a certification from a renowned institute enhances its resale value. It serves as proof of quality, making potential buyers more confident in their purchase.
4. Consumer Education: Established institutions like the GIA, AGS, and IGI aren’t just about grading diamonds; they are also dedicated to educating consumers. By purchasing diamonds certified by these bodies, you are indirectly being made aware of various aspects of diamonds that you might not know of, thus allowing you to make a more informed choice.
5. Avoiding Synthetic or Treated Diamonds: These reputable bodies can accurately identify diamonds that have undergone treatments or are lab-grown. This distinction is critical for consumers who wish to invest in natural diamonds.

The bottom line is, while the initial allure of a lower price might be tempting, it’s essential to consider the long-term value and assurance that comes with globally recognized certifications. The Diamonds Factory certificate may provide a semblance of verification, but in the intricate world of diamonds, it’s best to trust entities that have spent decades, if not centuries, mastering the art and science of gemology.