Maintaining a balance between natural and cultivated diamonds

Why can the United States become the world's largest nurturing diamond retail market within a few years? We have seen many relevant analyses, including macroeconomic level, supply chain level, consumer awareness level, and so on. However, the most discussed aspect remains the attitude of retailers, as they are a group that directly targets end consumers and play a crucial role in market education and guidance at the end of the supply chain.

We have been selling and cultivating diamonds for 10 years, and have achieved rapid progress in the past two and a half years. At present, our cultivated diamond products have sold more than last year, and the sales of natural diamonds are also higher than last year. This is also why we need to maintain a balance between the two

Another interesting aspect:

When Robbins Brothers started selling cultivation diamonds ten years ago, sales consultants always prioritized showcasing natural diamonds to customers. Subsequently, as the cultivation of diamonds becomes increasingly popular, they will recommend both types of products at the same time. Now, Robbins' consultants have returned to the initial state of promoting natural diamonds. If customers mention cultivating diamonds or indicate that their budget is limited, sales consultants will start recommending cultivating diamond products

As an old brand specializing in selling wedding jewelry, Robbins Brothers has chosen this "balanced approach", which is understandable. This is determined by the characteristics of the customer base and also reflects the inclusiveness of the brand.

But for different retailers (especially some rising stars), "balanced play" may not necessarily be the best choice. They will choose a more distinctive and angular attitude towards their customer base, in order to attract some fans with personality and stickiness.

In our contact with different retailers, both of these ideas exist and have their own reasons. This is the way for different brands to survive, and we cannot evaluate which is right or wrong. We can only leave it to the market to refine.

The winner is the one who can survive in the end.