Taigehaoya: Another Expansion in Cultivating Diamond Color Diamonds

Since TAG Heuer launched its first watch with cultivated diamonds in 2022, both inside and outside the industry have been curious about this LVMH brand.

At the "Watch&Miracle" exhibition in early 2023, Tegehauer launched a Carlisla series Plasma avant-garde diamond watch set with pink diamonds (cultivated diamonds), known as the "2.0 version of avant-garde diamond watches".

To this day, Taigehaoya has once again launched an attack, expanding the field of colored diamonds to yellow cultivated diamonds.

Like the previous pink diamond watch, this time a special cut yellow cultivated diamond weighing 1.3 carats is used at the crown. The diamond inlay of the entire watch reaches 4.8 carats, and in addition to the crown, special cut yellow cultivated diamonds are also embedded below the logo on the front of the watch.

This news has attracted the attention of many media outlets, including Forbes, with comments stating that it is "another breakthrough in cultivating diamond applications.".

"Cultivating diamonds has a more affordable price advantage, and Tegehauer has made watches more suitable for daily wear."

Other media outlets have also expressed their affirmation of Taigehaoya's move, believing that the brand has successively launched pink and yellow diamond styles, reflecting its consistent adherence to the "Technology Avant Garde" brand characteristics.

In addition to the praise, a few people also associate it with the news that Frederick Arnault (son of LVMH Group head Bernard Arnault, as shown in the picture) will assume the position of CEO of LVMH Group's Watch Department from January 1st this year. Until the end of last year, this emerging "second-generation" has been serving as the CEO of Tegehaoya, and after this promotion, he will be in charge of three brands: Ubo, Tegehaoya, and Zhenlishi.

So, under Frederick's leadership, will Tegehauer's application model for cultivating diamonds be replicated in the brands of Ubo and Zhenlishi? This is an interesting conjecture proposed by a few people at present.

In summary, Taigehaoya's three-year campaign to cultivate diamond watches has brought great encouragement to the diamond industry and reflects the positive impact of such materials on luxury brands. Frederick and LVMH Group are using practical actions to tell the industry to adopt a more open attitude towards cultivating diamonds and integrating them into more retail brands.