Cultivate diamond brand Kima ï to become a winner in the "Dragon Cave" program, receiving £ 250000 in investment

The cultivation of the diamond brand Kima ï in the UK, which became a winner of the commercial television program "Dragons' Den" and received £ 250000 in investment, sparked a wave of enthusiasm in major media outlets over the weekend and once again drew attention from both inside and outside the industry to the cultivation of the future diamond market.

We introduced Kima ï in a 2021 article, when the British version of Bazaar Jewelry reported on this young brand founded in 2018. Later, Kima ï opened a store in the Chiltern neighborhood north of Pound Street in London at the end of 2022/early 2023, along with other diamond cultivation brands such as Lark&Berry and Matilde Jewellery, sparking discussions about "cultivating diamonds closer to Pound Street".

Kima ï's participation in "Dragon's Nest" this time is a British reality TV commercial program. This program provides entrepreneurs with the opportunity to showcase their business ideas to investment teams while seeking investment opportunities.

This investment team is composed of five investors, known as "dragons".

Sidney Neuhaus and Jessica Warch (co founders of Kimai) achieved victory through a spectacular roadshow and received a £ 250000 investment from Steven Barrett at the cost of selling 3% equity.

Steven Barrett himself was a successful internet media entrepreneur, born in 1992, and later joined the Dragon's Nest program as an investor. The investment in Kima ï has been highly sought after by many people on various social media platforms, believing that he has made an outstanding business decision.

Of course, there are still doubts online, which can be mainly divided into two categories:

One is to question Steven's investment in "technological sustainability", mainly focusing on whether the production process of cultivating diamonds deserves the reputation of environmental protection and sustainable development, and also briefly discussing some aspects of CVD technology.

The second voice questions Kima ï's cash flow issue, stating that it has already incurred a loss of £ 1.5 million in 2022 (financial data for 2023 has not yet been disclosed). Can a mere £ 250000 now solve its financial problems? This is a big question.

Anyway, although this is a TV program, the commercial value and social influence it embodies are beyond doubt. Kima ï's victory in the program is a positive stimulus for nurturing the diamond industry, and the industry is also looking forward to whether it can truly achieve its small goal of "revenue of £ 5 million and profit of £ 500000".