Is cultivating diamonds worth it or not?

Almost everyone knows diamonds: rare, beautiful, and long-lasting. However, after cultivating diamonds to enter the consumer field, some original concepts have been changed. Since the outbreak of the epidemic in 2020, with the evolution of the economic situation and international political landscape, the pattern of the diamond market has also undergone drastic changes.

However, cultivating diamonds is still a controversial product, and the topic of "cultivating the value of diamonds" has always been a troublesome one. Supporters and opponents are filled with "radicals" who initiate rounds of "battles" due to differences in interests or beliefs. At the same time, internal disputes within the same 'camp' continue, making the public even more confused:

Is it worth it or not?

The article to be interpreted is a commentary article that appeared in international media half a month ago. Although we do not agree with some of the viewpoints, we will still present them as a reference for industry partners.

Both Prada's recent actions and Pandora's ambitions have given the industry a feeling that more and more brand companies are adopting the cultivation of diamond products.

Unlike those "brands" that only love to play with low-priced strategies (in fact, they are just some names), what real brands are doing is starting from their own cultural and design attributes, combined with the characteristics of cultivating materials such as diamonds, to create value for themselves (and also for the industry).

Just like when we talked about Prada's incident earlier, a friend in the background mentioned, "Consumers first recognize brands like Prada, not 'nurturing' or 'diamonds', which is a fundamental difference

We think that from a certain perspective, what this friend said is very reasonable.

The author raised two questions in the article:

Why should natural things be considered "inherently better than artificial ones"?

Is price the only determining factor from an industry and market perspective?

Among the difficulties faced by the contemporary diamond industry, these are two fundamental issues

The Natural Diamond Council (NDC) has always been committed to portraying cultivated diamonds as cheap, artificial 'natural diamond substitutes' because the latter are products nurtured by nature for billions of years. No one denies the fact that' nature nurtures', but there are doubts about its value

Value is a comprehensive concept that includes the rarity, appearance, quality price system, traditional concepts, and more of this type of material. From a market perspective, traditional concepts may play a greater role.

De Beers began the general marketing of natural diamonds in 1939, in response to the recent Great Depression environment. In 1947, "A Diamond is Forever" appeared, equating this type of material with love, thus opening up the strongest marketing path of the 20th century. To this day, the "eternal and distant"