TAG Heuer Appoints First Female CEO

LVMH has appointed Béatrice Goasglas CEO of watch brand TAG Heuer, effective May 1—making her the rare woman to head a watch company.

She will take over from Antoine Pin, whose departure was announced in January.

Goasglas is now head of TAG Heuer’s Americas division, based in Miami. She joined TAG Heuer in 2018 as vice president, digital and client experience, and later served as managing director, TAG Heuer Asia Pacific, before her current role.

Prior to coming to TAG Heuer, Goasglas worked for Sephora and L’Oréal.

She will report to Stéphane Bianchi, head of LVMH’s watch and jewelry division.

(Photo courtesy of TAG Heuer)