Count Down to the Holidays With Astrid & Miyu’s Advent Calendars

Astrid & Miyu’s Festive Suite of Advent Calendars for 2025 features, from top (and pictured at right), a Solid Gold version with 18-karat gold and lab-grown diamond jewelry; a 12-day calendar with demi-fine jewelry; and a 24-day calendar, also with demi-fine jewelry.

New York—Astrid & Miyu, a British jewelry brand, has released a trio of Advent calendars for the 2025 holiday season.

The highly anticipated calendars have become a customer favorite, according to the brand, as they have sold out every year since they debuted four years ago.

The Festive Suite of Advent Calendars includes three versions, one with fine jewelry and two with demi-fine jewelry.

Each calendar doubles as a jewelry box.

Astrid & Miyu’s Solid Gold calendar is “the most golden calendar of the year,” it said.

It featured five exclusive pieces in 14-karat yellow gold with lab-grown diamonds and alexandrite.

The earrings, bracelet, and necklace are concealed in a red lacquer jewelry box with a faux suede interior.

The 12-Day and 24-Day Advent calendars contain the demi-fine jewelry, which is available in gold-plated sterling silver and brass, or rhodium-plated sterling silver and brass.

The 12-Day calendar, in an FSC-sourced reusable jewelry box, contains 11 pieces featuring black crystal accents and a $70 gift card.

The 24-Day calendar has 23 pieces and a $70 gift card in a faux leather jewelry box.

The pieces range from huggies to bracelets, ear cuffs, charms, rings, and necklaces.

Connie Nam, founder of Astrid & Miyu, said the brand’s Advent Calendars have become a cherished part of the brand’s experience each year.

“Our ‘Festive Suite’ is without a doubt one of our most anticipated launches of the year, and we can’t wait for our community to discover what we’ve created and unwrap the magic,” she said.

“Each piece inside has been thoughtfully chosen to capture the sparkle of the season—from signature layering staples to limited-edition designs you won’t find anywhere else.”

The 12-Day calendar retails for $500 (and is worth $1,070), the 24-Day calendar for $1,100 ($2,410), and the Solid Gold calendar for $2,200 ($2,745).

Astrid & Miyu’s Advent calendars launched on Oct. 7 and are available exclusively on the brand’s website.