Facets of Fire Debuts New Jewelry Displays

New York—Facets of Fire has introduced new jewelry displays, designed to showcase its signature diamonds.

The new displays have a modular setup, covered in a black fabric, that allows retailers to customize them to fit into their existing display cases.

A highlight is the solar-powered loose diamond holder, which can display and rotate up to four loose diamonds.

The solar-powered display element does not need direct sunlight, the company explained, noting a combination of in-case and store lighting is enough.

It is included with the bridal display, but because of the modular aspect of the displays, it can be used in a variety of ways, the company said.

As the stone rotates in the display, customers can get a look at how Facets of Fire's diamonds catch the light.

The company’s nanotechnology allows each stone to be brighter with seven times more sparkle, fire, and brilliance, it said.

Its patented nanotechnology etches hundreds of thousands of invisible nanoprisms onto the pavilion of the diamond to create facets within facets, which allows for maximum light return.

“Once we figured out how to make the diamonds look their best, our next step was to make sure the displays would work well in all of our partner’s stores,” said Glenn Markman, CEO and president of Facets of Fire. 

“We spent a lot of time with our retailers and listened to their feedback. To meet all of their needs, it was clear that we needed a display that was as customizable as it was beautiful.”

Each display unit is branded with a backlit Facets of Fire logo or icon.

The displays can work as one, or retailers can use the center and side units independently.

“Using the side displays on their own allows retailers to keep specific types of jewelry together, like studs or hoops, in different showcases while maintaining Facets of Fire's brand identity,” said the company.

The modular platform blocks can be easily removed at the end of each day, said Facets of Fire, allowing retailers to store the branded jewelry safely and quickly.

“Facets of Fire is confident its new displays will elevate the brand's jewelry presentation and satisfy the needs of all its retail partners,” said the company.