Foundrae’s First Commitment Jewelry Collection Unites Through Love
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New York—Foundrae has stepped into the commitment jewelry market for the first time with the brand’s “United in Love” collection.
The collection is a celebration of the freedom to love whomever you choose, in whatever way feels true, said the brand, with pieces honoring the deeply personal and powerful connections that transcend time, gender, and convention.
Designer Beth Hutchens, who won this year’s Gem Award for Jewelry Design, crafted United in Love as a reimagining of commitment jewelry.
It includes not only engagement rings and wedding bands, but anniversary bands, commitment medallions, and vow renewal gifts to honor love in all of its forms through a piece of jewelry that serves as a visual reminder of the couple’s love.
“For generations, love has faced barriers—tradition, expectation, and limitation. But love is limitless,” said Foundrae.
The 35-piece collection includes 23 styles that feature diamonds, sapphires, emeralds, 18-karat yellow or white gold, and black, white, or cream ceramic.
The traditional engagement rings include the “Lovestruck Pierced” solitaire ring with an elongated cushion-cut diamond and a pierced bezel inspired by Cupid’s arrows.
Alongside the ring offerings are commitment medallions designed as an option for customers who want to propose with a meaningful gesture, but not necessarily with a classic ring. This includes a “Four Heart Clover” pendant that reads “Will you marry me?” and is engravable.
These pieces, and the “True Love” cigar bands, are customizable for clients to include both their initials and their partner’s, as well as significant dates.
Hutchens, who has been working on this collection for the last 10 years, was inspired to create it after recognizing that the way people interpret and celebrate love is deeply personal. It motivated her to explore the expression of love more deeply.
“The collection was created for those celebrating romantic partnerships of all kinds—a proposal, a renewal of vows, an act of commitment for those who don’t plan to formally wed. A gesture of union can look and feel different for every partnership, but what is consistent is the simple promise to love,” the brand said.
Hutchens said, “We’re united in the only way that matters—heart to heart.”
Similarly to Foundrae’s other jewelry offerings, this bridal collection coordinates with at least one of the brand’s tenets, the principles or beliefs that it often incorporates into its designs.
United in Love falls under the “True Love” tenet, which is characterized through motifs of the true love (Bowen’s) knot, hearts, stars, sparks, and the number seven.
The United in Love collection retails for $1,500 to $45,250 and includes earrings, bracelets, and necklaces, alongside the rings, with customization options available for select pieces.
It launched on April 15 and is available on the Foundrae website, as well as in store at the brand's Miami location and New York City location in the Tribeca neighborhood.
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