Brilliant Earth Taps Influencers, Their Moms for Mother’s Day Campaign

San Francisco—Brilliant Earth’s new Mother’s Day campaign spotlights influencers Tania Sarin (@taniasarin) and Brigette Pheloung (@acquired.style) alongside their moms.

For the campaign, Sarin and Pheloung also co-designed two medallions as part of the company’s new “Medallions with Meaning” collection. 

The medallions, inspired by their mothers, are the first in the collection.

Sarin helped create the “Star” black diamond medallion necklace in 14-karat yellow gold, featuring a black diamond as the center of a star motif, a nod to her mother Anita’s elegance, with a starburst design on the reverse side.

“This design was inspired by my mother's strength – and even though my style always evolves, I feel like this medallion is a classic piece that you could wear forever,” said Sarin.

Pheloung’s medallion, inspired by her mom Laura, is the “Sun” aquamarine medallion necklace in 14-karat yellow gold.

At the center of an engraved sun motif is an aquamarine, the birthstone shared by both mother and daughter, with a similar sun-inspired design on the reverse side.

"The design of this necklace is meant to represent the sun, and that really reminds me of my mom and her warmth,” said Pheloung.

The limited-edition pieces are available with customizable gemstone options online and in select showrooms.

The collection is meant to highlight Brilliant Earth’s customization abilities, with each piece featuring thoughtful, personalized design elements.

The Mother’s Day campaign also includes jewelry from Brilliant Earth’s “Sol” collection as well as its cocktail rings and diamond essentials.