Tiffany & Co. Employees Star in Mother’s Day Campaign

New York—For its new Mother’s Day campaign, Tiffany & Co. features a few of its employees and their children.

The “Strong Like Mom” campaign celebrates “the unbreakable strength, love, and devotion of mothers,” said the company, and honors the bond between mother and child.

At the center of the campaign is a short film starring Tiffany & Co. employees and their children.

The kids, ages five to 15, sit in front of a camera and share what makes their mom strong.

In between the childrens’ interviews, the film shares footage of their moms, accessorized with jewels from the brand’s “HardWear” line, a collection Tiffany & Co. said embodies the transformative strength of love.

The film also includes a montage of vintage photographs of Tiffany & Co. employees with their own mothers for an added touch of nostalgia.

“Tiffany & Co. has been celebrating mothers since 1837, honoring the enduring power of love and devotion through its timeless creations,” said the company.

“This year, the Strong Like Mom campaign pays homage not only to motherhood but also to the strength that defines every Tiffany & Co. woman. Join us in celebrating the mothers who inspire us every day.”