Rahaminov Diamonds’ New Campaign Honors Its Matriarch

At center is Giustina Pavanello Rahaminov, with daughter Tamara Rahaminov Goldfiner to her right. Back row, from left to right, are Amir Goldfiner, Nicol Goldfiner Barlev, Melanie Goldfiner Goldberg, and Joshua Goldfiner.

Los Angeles— Rahaminov Diamonds has launched its latest campaign, and it honors the family-owned jewelry brand’s matriarch for her 88th birthday.

Giustina Pavanello Rahaminov was born Jan. 9, 1938, to a family of jewelers. She later married the late Moshe Rahaminov, who co-founded Rahaminov Diamonds with his brothers.

She stood by Moshe’s side as he and his brothers established themselves in diamond cutting and trading, helping him behind the scenes to sort and count diamonds from home.

Giustina remained involved as the company transitioned to the second generation, led by Giustina’s daughter Tamara Rahiminov Goldfiner and her husband Amir Goldfiner, and, more recently, to the third generation with her granddaughters Melanie Goldfiner Goldberg and Nicol Goldfiner Barlev.

The campaign celebrates not only her 88th birthday but her legacy, as she helped lay the foundation as Rahaminov Diamonds’ ultimate supporter and muse, the brand said.

Giustina Pavanello Rahaminov is seen throughout the campaign wearing a selection Rahaminov Diamond’s latest high jewelry designs.

For the campaign, the family said it was inspired to bring together “two beauties for the ages”—Giustina and Rahaminov Diamonds’ jewels.

Rahaminov Diamonds said the campaign is “proof that true beauty is timeless.”

Giustina was styled by celebrity stylist Micah Schifman and photographed by Mcabe Gregg.

She is seen wearing a selection of Rahaminov Diamonds’ newest high jewelry designs that feature signature elements of the brand, including its trademarked Movál-cut diamonds, bezel-set gemstones, and fancy yellow diamonds.

The campaign can be seen on Rahaminov Diamond’s website and across its social media channels.