Clientbook Launches Appointment Booking Tool

Clientbook has launched a new appointment booking feature, available now for its Elite subscription customers.

Lehi, Utah—Clientbook, a customer relationship manager solution for jewelers, has launched a new appointment booking feature.

The tool, created to combat declining walk-in traffic, is designed to help jewelry retailers turn digital interest into high-value, in-store appointments that Clientbook said convert at 70 to 90 percent, or triple the rate of traditional foot traffic.

It is made to work with jewelers’ sales workflows.

Key features of the tool include linking store sales to specific appointments to see the true return on investment and automated text message reminders designed to reduce no-shows.

The tool also automatically pairs appointment requests with the client’s preferred associate or the staff member best suited for the repair or sale type, and it also works with the jeweler’s existing point-of-sale system to ensure a client’s wishlist and purchase history are readily available.

"The jewelry industry is shifting from a ‘waiting' game to a 'proactive' game," said Todd Ericksen, vice president of product at Clientbook.

"We know that when customers book, they buy. Our goal with this launch is to give independent jewelers the tools to provide a luxury, white-glove experience before the customer even walks through the door."

The company shared how the tool helped one bridal jewelry-focused retailer.   

The jeweler’s appointment requests were going to a general inbox, which then required someone to figure out where to send them. With the new appointments tool, the company generated 1,283 appointments in a single month, Clientbook said.

"Walk-in traffic isn't coming back to what it was," said Ericksen.

"The stores that are winning aren't waiting for customers to show up—they're giving customers a reason to come in. Appointments do that. And now jewelers can finally track whether those appointments are actually driving revenue."

Clientbook Appointments is available now as part of the Clientbook Elite subscription tier. Existing Elite customers gain immediate access at no additional cost.

Signature-tier customers can upgrade to access the new functionality.

For more information about Clientbook Appointments or to book a demo, visit its website.