Nivoda Reveals Upgraded Gemstone Marketplace

Tucson, Ariz.—Nivoda has upgraded its B2B gemstone marketplace. 

The London-based company is debuting the revamped platform at AGTA GemFair Tucson this week.

New features include an enhanced interface with a “megamenu,” refined navigation, intuitive filters, and detailed gemstone sub-types designed to provide a faster, smarter buying journey, Nivoda said.

The platform also now features a curated network of partners that enables real-time access to more than 40 different gemstone varieties and sub-types, an offering it describes as “the world’s gemstone vault on demand.”

This reflects the growing demand for both classic and rare colored gemstones across bridal and fine jewelry, the company said.

“With this platform revamp, we’re delivering faster navigation, smarter sourcing tools and a consistently high-quality selection that customers can rely on,” said Pia Tonna, category lead for gemstones at Nivoda.

“What’s been most exciting is seeing established diamond buyers confidently expand into color, alongside new retailers entering the gemstone category for the very first time.”

The new platform is built for speed, convenience, and global scale, Nivoda said, and the upgraded features reflect a sharpened focus on selection, seamless sourcing, and all-inclusive pricing.

Nivoda is also preparing to launch a new educational membership program in parallel to its marketplace upgrades, a move to position itself as both a sourcing hub and a knowledge destination for the jewelry industry. 

The new “Gem Club” will offer webinars, industry insights, gemstone education, and a concierge sourcing service highlighting the newest additions to the marketplace.

“With Gem Club, we’re creating a space where knowledge and community meet: a hub for education, sourcing support, and industry insight designed to help our clients grow their business with confidence,” said Tonna.

The club will debut in the United States, with global expansion planned shortly thereafter, Nivoda said.

In addition, Nivoda has partnered with GemWorld International’s GemGuide to provide its customers with benchmark pricing and up-to-date gemstone intelligence to support greater pricing transparency and informed purchasing decisions.

The relaunch marks the start of a new chapter defined by transparency, education, supply consistency, and marketplace intelligence, the company said.

Nivoda is exhibiting at AGTA GemFair Tucson from Feb. 2-6.

Retailers and media can book a private demo or sourcing walkthrough on the Nivoda website.