Asian jewellery retail giant announces plans for Australian expansion

Chow Tai Fook Jewellery Group, one of the world’s largest jewellery retailers, has announced plans to open its first store in Australia later this year.

Sonia Cheng, vice-chairman of Chow Tai Fook

Chow Tai Fook operates more than 5,000 stores globally and, in a statement, has detailed plans to expand its business beyond Hong Kong and China.

The company recently opened its first store in Thailand, located in Bangkok, and plans to open its first store in Australia and Canada before the end of June 2026. Sonia Cheng, vice-chairman of Chow Tai Fook, said increasing the company's presence in the global jewellery market was critical.

“As we advance our dynamic brand transformation journey, curating exceptional retail experiences in international markets is pivotal in Chow Tai Fook Jewellery’s overseas expansion strategy,” Cheng said.

“This expansion is part of our ambition to establish Chow Tai Fook Jewellery as a leading force in global luxury, while reinforcing our legacy of innovation, excellence, and cultural resonance.”

The company also plans to expand into the Middle East market within the next two years.