Boucheron Looks to LA for First West Coast Flagship
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Boucheron’s façade features a bas-relief of ferns by Sant'Anselmo in green terracotta volcanic stone and a recessed alcove for visitors to view the jeweler’s pieces. (Image courtesy of Boucheron)
Los Angeles—Boucheron opened its first flagship location on the West Coast in Los Angeles on Tuesday.
The store, located at 449 N Rodeo Drive, marks a significant expansion for the jeweler into the U.S. market.
Spanning 5,296 square feet, its design merges inspiration from Hollywood and Los Angeles culture with Boucheron’s distinctive shade of green and Art Deco nods.
The façade was specially designed for the Rodeo Drive location, with a distinctive bas-relief in green terracotta volcanic stone crafted by Sant'Anselmo, an Italian brand that specializes in clay bricks and terracotta pieces.
It also features a recessed alcove where the door is flanked by two suspended jewelry display cases.
Design elements from nature continue from the façade to the bas-reliefs of ferns and ivy, created by French paper craft company Atelier D'offard, on the interior walls.
Inside, the carpet is a subtle reinterpretation of a Hollywood red carpet, now in a shade of green distinctive to the jeweler.
When visitors enter the space, they will see an emerald-cut focus point on a wall at the back of the room decorated with straw marquetry to celebrate traditional French artistry. There are also straw embroidered palm tree motifs evocative of Rodeo Drive by wall coverings specialist De Gournay.
Throughout the space, there are two chandeliers designed by Delisle, the same manufacturer who crafted fixtures for Boucheron’s Madison Avenue, New York; Ginza, Tokyo; and Vendôme, Paris locations.
The salesfloor utilizes contrasting colors like delicate shades of powder pink and lime green to create harmony with the space, the jeweler said, alongside quilted linen cotton seats that evoke lush vegetation to add freshness.
Through thoughtful design and attention to detail, Boucheron aimed to create a warm atmosphere, inviting customers to feel at home while they shop, it said.
The Art Deco influences can be seen through the use of clean lines and iconic elements, like wall lamps by French designer Pierre Chareau.
Custom wallpaper featuring advertising campaigns by Boucheron mark the walk to the VIP room.
The VIP room was designed to bring clients into an Oscar after-party club where they can discover exceptional pieces in a discreet yet dynamic environment, Boucheron said.
It uses a muted and warm color palette with shades of violet, pink, and blue for a dramatic ambience that is contrasted by silver satin cushions and bitter orange accents.
The area is decorated with traditional cane glass blown objects crafted by Laetitia Jacquetton, including her “Solide” piece which mixes natural rock and blown glass.
Looking up from the bespoke banquette, clients will see that the ceiling is adorned with fabric depicting a starry night sky.
This exclusive setting also showcases original photographs of legendary American clients from Hollywood’s Golden Age, including Elizabeth Taylor and Rita Hayworth.
Boucheron has been expanding in the U.S. in recent years, with its Las Vegas location that opened in December 2024 and a New York City location that opened in September 2024.