Jacquie Aiche is Hosting an Online Treasure Hunt

Los Angeles—Jacquie Aiche is hosting an immersive “treasure hunt” via the brand’s website.

Those interested can join the treasure hunt by signing up for the “JA Tribe” email list.

It will begin on Nov. 11 with participants receiving clues via email daily.

Each clue will lead to hidden pages on the Jacquie Aiche website until the prize is unlocked.

By Nov. 15, clues will have brought one winner to the final link that will allow them to claim their “Lizzie” bracelet.

They will be able to choose between receiving the piece in 14-karat yellow, white, or rose gold.

As part of the brand’s holiday celebration and a prelude to Black Friday, the event was designed to bring new fans into the world of Jacquie Aiche and electrify loyal followers with an unforgettable experience and some holiday thrill, said the brand.

“We always love an adventure,” said Jacquie Aiche, the founder and designer of the namesake brand.

“I had an idea for a scavenger hunt, but having it be in person would limit the fun to only those who live in L.A. I wanted it to be accessible to the whole tribe… By sending the clues via email and having everyone search through our website for the hints, it opened up the magic to anyone and everyone who wants to play.”

While the winner will receive the piece for free, it retails for $8,250 and is available for purchase on the brand’s website.

Aiche choose to gift a Lizzie diamond bracelet because she said, “the Lizzie is a Jacquie Aiche signature layer that so many of us swoon over… It just felt like the perfect prize.”

Rules and additional details for the treasure hunt will be announced on Thursday on the Jacquie Aiche Instagram.