Platinum Born Taps ‘Born Leaders’ for New Campaign

New York—Platinum Born, the consumer-facing fine jewelry brand for Platinum Guild International, has released its new campaign, “Born Leaders.”

Six inspiring women were selected to star in the ads—media personality and philanthropist Soledad O’Brien; model and Prakti Beauty founder Pritika Swarup; Snapchat's global head of fashion and beauty Rajni Jacques; founder of nonalcoholic apéritif brand Ghia Mélanie Masarin; owner and captain of Yacht Kelpie Shannon Carleton; and civic activist and advocate Winter BreeAnne.

The goal of the campaign, the brand said, is to shift the perspective that platinum should be reserved only for bridal jewelry, positioning Platinum Born pieces as the ideal choices for everyday jewelry.

It is also meant to be “a celebration of self-expression and individuality,” it said.

Each of the stars collaborated with stylist Mane Duplan on styling jewelry looks that align with their personalities.

The looks highlight the versatility and wearability of the Platinum Born collections, the brand said, noting that all its pieces are designed to offer endless possibilities for self-expression, such as the “Limitless” loop bracelet.

Winter BreeAnne wore the flexible and clasp-free piece on her upper arm.

Rajni Jacques chose the “Luna Magnetic” necklace for a layered choker look.

The campaign also included pieces from Platinum Born’s “Debut,” “Celestial,” and “Prestige” collections, all of which are crafted by artisans in Japan and exclusively distributed in North America by Suna Bros.