H. Moser Opens First U.S. Boutique

Swiss watch brand H. Moser & Cie. has opened its first U.S. boutique, in Menlo Park, Calif.

The store is located at the Villa Menlo Park shopping center in the heart of Silicon Valley. It was developed in collaboration with Menlo Park–based Stephen Singer Fine Jewelry.

An H. Moser statement called the store a “key step in Moser’s global expansion strategy [which] deepens its presence in the crucial U.S. market.”

This is the watchmaker’s fourth stand-alone boutique; the others are located in Shanghai, Beijing, and Hong Kong. H. Moser has said it will also open locations in New Delhi and Seoul this year.

Since 2023, the company has operated Moserland, a lounge in New York City. It plans to open a second lounge in Hong Kong later this year.

To honor the California boutique’s opening, H. Moser has unveiled an exclusive 17-piece edition of its Streamliner Tourbillon Skeleton (pictured below) with an 18k yellow gold case and bracelet and fully skeletonized dial and movement.

(Photos courtesy of H. Moser & Cie)