The Top 5 Stories of 2025

Though 2025 was a year filled with unexpected turns, there were few surprises when I pulled National Jeweler’s analytics for the year.

I knew an article related to the engagement heard ‘round the world (Taylor Swift and Travis Kelce, who got engaged in August) would land somewhere in the top 5, and indeed it did.

Published in October as part of our fall 2025 Diamond Report, Associate Editor Lauren McLemore’s excellent article, “The Taylor Swift Effect: Antique Diamonds Edition,” examined how antique diamond cuts were trending before Ms. Swift just said yes.

Other topics that piqued readers’ interest this year include crime and sports.

Here are the most-read stories published on NationalJeweler.com between Jan. 1 and Dec. 31, 2025, according to Google Analytics.

Thank you for reading, and we look forward to bringing you more jewelry news in 2026.

1. The Taylor Swift Effect: Antique Diamonds Edition

National Jeweler’s most-read story of 2025 explored the diamond ring at the center of the most-talked-about engagement of the year.

2. ‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars

This story about the sentencing of luxury watch dealer Anthony Farrar, who previously pleaded guilty to fraud charges, was popular among National Jeweler readers.

3. Customs Seizes Hundreds of Fake Rolex, Cartier Watches

Published in late December, the story about a customs bust involving fake watches attracted a lot of readers in a short time, making it the third most-read story of the year. 

4. Piece of the Week: An MVP’s Sapphire Tennis Necklace

The Los Angeles Dodgers were the top team in baseball, and this article about Yoshinobu Yamamoto’s style on the mound was the most popular Piece of the Week in 2025.

5. Five Engagement Ring Trends Expected to Rule 2025

From vintage diamond cuts to bezel settings, these were the bridal trends experts expected to see this year, and they were right.