Bulova, Stetson Collab on Watches With Western Flair

Bulova has partnered with Stetson, the Western apparel brand credited with popularizing the modern cowboy hat, on a set of men’s watches.

New York—Bulova has partnered with Western wear brand Stetson on two new men’s watches inspired by the American West.

One watch features an American bison medallion on the dial along with black antiquing and silver-tone hands. It is paired with an alligator grain black leather strap.

The design celebrates the resilience and majesty of the wild frontier, the brands said.

The second watch has a dial featuring a gold-tone Texas Longhorn skull set in high relief against an ornate floral background inspired by the intricate patterns on traditional Western apparel and belt buckles.

It is finished with a brown leather strap, top-stitched with a matching pattern.

Both are 39 mm timepieces and feature a silver-tone stainless steel case, a domed sapphire crystal, and an onion crown with a black onyx cabochon.

The 21-jewel automatic movement is visible through the caseback, which is printed with the silhouette of a Stetson hat encircled by a laurel wreath.

The Bulova x Stetson watches retail for $750 each.

The new collection represents the relentless pursuit of progress while honoring a rich American past, Bulova said.

It’s the latest of several new designs Bulova has released this year in celebration of its 150th anniversary.

Bulova, founded in 1875, and Stetson, founded in 1865, both have a long histories and first connected in 1930, when founder Joseph Bulova’s daughter, Louise Bulova, married Ira Guilden, who later served as president of the Stetson Hat Company.

Their connection continues today through The Bulova Stetson Fund.

The foundation supports education, the arts, accessibility, and veteran initiatives such as the Veterans Watchmaking Initiative, the evolution of the now-closed Joseph Bulova School of Watchmaking, which Joseph’s son, Ardé Bulova, founded in 1945 to provided tuition-free training to disabled veterans.

A portion of proceeds from the Bulova x Stetson collection will benefit the foundation.

“For 150 years, Bulova has been dedicated to technological firsts and designing timepieces that capture the American spirit,” said Jeffrey Cohen, president of Citizen Watch America.

“Partnering with Stetson is a natural extension of our shared history and values—a beautiful blend of precision timekeeping and rugged, accessible American style. We are proud to honor our families’ combined legacy, not just through these exceptional watches, but through the vital work of the Bulova Stetson Fund.”