Retailers encouraged to prepare for record-breaking Black Friday sales
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This year’s Black Friday and Cyber Monday sales are projected to generate a record-breaking $6.8 billion during the four-day weekend, a notable increase from the previous year.
A report published by the Australian Retailers Association (ARA) and Roy Morgan found that more than 6 million Australians are expected to participate in Black Friday Sales. ARA CEO Chris Rodwell said the four-day event, scheduled for 28 November to 1 December, will play a critical role in building momentum for retail businesses ahead of the holiday season. “Black Friday has firmly cemented its place on Australia’s retail calendar – delivering critical cashflow to discretionary retailers and small businesses who've faced subdued consumer activity for the past two years,” Rodwell said. “Shoppers are savvy and more deliberate – they’re waiting for big sales events like Black Friday to make larger purchases — but it’s not just about price. Australians are looking for value, reliability and a trusted retail experience.” A survey found that two-thirds of shoppers intend to use the sales period to purchase gifts for themselves and for others, with lower prices (42 per cent), great deals (38 per cent) and saving money (25 per cent) identified as the core motivations. “Every dollar spent with a local retailer or national brand this Black Friday helps build confidence, employment and long-term resilience across the sector, Rodwell added. "Unlike overseas ultra-cheap digital platforms, our local and national retailers invest in training, wages, innovation and community connection – that’s worth backing this season.” According to the report, the average planned spending is $804 per person, $750 for women and $882 for men.
"Shoppers are savvy and more deliberate – they’re waiting for big sales events like Black Friday to make larger purchases — but it’s not just about price. Australians are looking for value, reliability and a trusted retail experience."
Chris Rodwell, ARA
