Brilliant Earth’s New Jane Goodall Collection Calls for Peace

Brilliant Earth and Jane Goodall have debuted their second jewelry collection together.

San Francisco—Brilliant Earth has once again partnered with conservationist Dr. Jane Goodall on a jewelry collection.

This second collection debuted Tuesday, featuring gold and lab-grown diamond jewelry with an olive branch motif, a longstanding symbol of peace.

The 16-piece collection includes necklaces, rings, cufflinks, drop and stud earrings, and a brooch.

A highlight of the collection is the “Jane Goodall Peace Medallion,” which features a hand-engraved dove and an olive branch, a nod to Goodall’s work as a peace advocate.

There is also a cocktail ring set with a “Pacific Green” lab-grown diamond, a color that is proprietary to Brilliant Earth, said the company.

"Jane Goodall embodies purpose, responsibility, and the power to inspire positive change," said Beth Gerstein, co-founder and CEO of Brilliant Earth.

"Creating jewelry that honors Jane’s extraordinary legacy went beyond beautiful designs; we've created heirlooms that carry forward her message of hope and our collective power to transform the world. Every piece becomes a daily reminder that each of us has the ability to make a difference, no matter how small the act".

Consumers are seeking out brands that align with their values, said the company, and this collection offers “purpose-driven luxury.”

Brilliant Earth’s first collection with Jane Goodall, which debuted last October, featured a banana leaf motif and was its most successful fine jewelry collaboration to date, said Gerstein in a March earnings call.

Previously, Brilliant Earth has partnered with Tacori, Moyo Gems, Logan Hollowell, and Jade Trau.

Goodall, best known for her work with chimpanzees, is a renowned ethologist, conservationist, and anthropologist.

Her foundation, the Jane Goodall Institute (JGI), focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.

As with the first collection, 10 percent of proceeds will go to the Jane Goodall Legacy Foundation Fund, which supports JGI.

The proceeds will benefit conservation initiatives, environmental education, and youth empowerment.

"Everyone can make a difference, and we all can make choices that benefit the natural world," said Goodall.

"This collection represents more than jewelry; it embodies the values we share and the future we can create together. When someone wears these pieces, they carry with them a commitment to protecting our natural world. They become part of the movement that demonstrates hope through action."

The jewels retail for between $695 to $6,000.

The second Brilliant Earth Collection x Jane Goodall is available online and in select showrooms.