SRK Launches Kriam Pharma

Mumbai—India-based diamond manufacturer Shree Ramkrishna Exports (SRK) has ventured into health care, launching a company called Kriam Pharma.

Shreyans Dholakia, brand custodian of SRK Exports explained, “With 60 years of excellence in natural diamonds, we are now committed to serving the nation in health care. Health care is a key focus area of the country.”

Kriam Pharma will provide medical solutions for both immediate and long-term health care needs, with a focus on anti-diabetic, cardiac care, gastrointestinal care, pain management, dermatology, vitamins and minerals, and anti-infectives.

While its initial focus will be on Gujarat and Maharashtra in Western India, the new company aims to supply medicines across all of India by 2030, creating more than 3,500 direct and indirect jobs.

It said it would adopt a direct-to-chemist distribution model for efficiency and trust.

“Even though remarkable progress has been made in medicine over the last 100 years, trust deficit remains,” Dr. Vijay Agarwal, president of the Consortium of Accredited Healthcare Organizations, said at the company’s recent launch event held in Surat, India. 

The company sources its products from leading contract development and manufacturing organizations and said it plans to set up in-house manufacturing in the future.

Dr. Giridhar Gyani, director general of Association of Healthcare Providers of India, noted, “30 percent of the hospital expenditure is on medicines, which highlights the need for affordable, accessible, and quality medicines.”  

Kriam Pharma is also exploring exports to emerging markets outside of India with high demand for “dependable and high-quality medicines.”

“Health care is a necessity for everyone, yet access to quality medicines at affordable prices remains a challenge,” said Tej Dholakia, founder of Kriam Pharma.  

“With Kriam Pharma, we aim to bridge this gap by delivering high-quality medicines while building trust between providers and patients. This is not merely a business journey, but a journey of service. We will ensure quality medicines at fair prices, initially reaching 20,000 towns and villages.”