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AGS Launches Jewelry Evaluation Advisor and Updates Certified Sales Associate Program

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These programs empower jewellery professionals with essential skills while upholding industry excellence.

Jewellery Evaluation Advisor (JEA)

The JEA designation equips retail sales professionals and supplier associates with expertise in jewellery intake and quality control, covering:

  • Best practices for jewellery repairs and appraisals

  • Evaluation techniques and customer communication

  • Industry-leading quality control standards

Successful participants earn the JEA designation after completing the program and AGS 101 course.

Certified Sales Associate (CSA)

The CSA designation provides foundational knowledge for jewellery sales associates through:

  1. Graduate Sales Associate Course – Covers diamonds, coloured stones, pearls, metals, watches, and sales skills.

  2. AGS 101 Course – Introduces AGS mission, vision, and values.

Both programs reinforce professionalism and customer service excellence in the jewellery industry.

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