Why do you want to participate in the International Jewelry Exhibition?

International Intelligent Diamond Association AIDI Opinion 1- About International Exhibitions

Why do you want to participate in the International Jewelry Exhibition?

AIDI's understanding of the industry:

1. The cultivation of diamond manufacturers in China used to belong to the field of superhard materials, and brand companies, designers, industry distributors, associations, etc. in the jewelry industry are not familiar with enterprises and operators

The jewelry industry is a very traditional industry, and trust and emotions between people are important foundations for career success

3. In order for Chinese diamond companies to become global suppliers, they must take the initiative to go out, meet with your potential customers, potential partners, and consumers, showcase themselves, and establish connections

4. It is important to note that you will be attending an international jewelry exhibition. If you are attending to enter the jewelry market, it is not a jewelry exhibition, but other exhibitions, which is a pure waste of time and money!

How to choose a suitable international jewelry exhibition?

AIDI's understanding of international jewelry exhibitions:

1. Different exhibitions have different groups, are they global, regional, and to B or C?

What kind of market to choose for the exhibition?

What preparations do companies need to make in order to participate in exhibitions? What kind of result do you hope to achieve?

4. Participating in an exhibition is just the beginning, how can we showcase a company's capabilities through the exhibition? How to attract potential customers at exhibitions? How to continue to follow up on the needs of potential customers after the exhibition?

Participating in exhibitions is one of the means for enterprises to promote and market, with a focus on the commercial transformation of marketing. For any new market, especially the international market, it is necessary to hold the attitude of continuous learning, adjustment, and deep cultivation. Once the target market is determined, a 2-3 year exhibition plan needs to be formulated. Only in this way can trust and trade cooperation be established based on the local market.

Question 3: Which international jewelry exhibitions should I attend?

AIDI's suggestions for the 2024-2025 International Jewelry Exhibition:

Principle:

1. Focus on emerging markets and avoid red sea competition

2. Focus on the development of the local market and establish long-term cooperative relationships based on exhibitions

3. Pay attention to the results that the exhibition can bring, rather than simply focusing on the grandeur of the exhibition itself

Suggested exhibition list for 2024-2025:

global

Hong Kong Jewelry Exhibition in March and September

Target audience: global buyers, to B, to C

Exhibiting companies: Cultivate the entire diamond industry chain

Regional

March and August Sydney Jewelry Exhibition in Australia

Target audience: Australian and New Zealand markets to B

Exhibiting companies: Cultivate diamond production and cutting and polishing merchants, cultivate diamond jewelry finished product manufacturers, independent designers, and brand companies

January Tokyo Jewelry Exhibition in Japan

Target audience: Japanese domestic market to B

Exhibiting companies: Cultivate diamond production and cutting and polishing merchants, cultivate diamond jewelry finished product manufacturers, independent designers, and brand companies

February Saint Petersburg Jewelry Exhibition in Russia

Target audience: Russian domestic market to B

Exhibiting companies: Cultivate diamond production and cutting and polishing merchants, cultivate diamond jewelry finished product manufacturers, independent designers, and brand companies

February Munich Jewelry and Watch Exhibition in Germany

Target audience: Germany and some European markets to B

Exhibiting companies: Cultivate diamond production and cutting and polishing merchants, cultivate diamond jewelry finished product manufacturers, independent designers, and brand companies

Thailand February Bangkok Jewelry and Watch Exhibition

Target audience: Southeast Asian market to B

Exhibiting companies: Cultivate diamond production and cutting and polishing merchants, cultivate diamond jewelry finished product manufacturers, independent designers, and brand companies

Saudi Arabia November Jeddah Jewelry Exhibition

Target audience: Middle East market to B

Exhibiting companies: Cultivate diamond production and cutting and polishing merchants, cultivate diamond jewelry finished product manufacturers, independent designers, and brand companies

For some particularly popular jewelry exhibitions, we believe that we currently do not have the ability to participate, and the market is also saturated, such as:

JCK Las Vegas Jewelry Show in May (high costs, poor booth space, intense competition between the US market and Indians)

May's Basel Jewelry and Watch Exhibition in Switzerland (the exhibition has been closed)

Vicenza Jewelry Exhibition in Italy (mainly focusing on K-gold products, European market has bias towards cultivating diamonds)

November Dubai Jewelry Exhibition, UAE (local government hesitates whether to continue)

How to participate in international jewelry exhibitions?

AIDI believes that participating in exhibitions should have the following principles:

1. Group participation

2. Organize relevant enterprises based on the target audience of the exhibition

3. Enterprises need to have corresponding talent reserves to meet the needs of going global and entering the jewelry industry

4. Thoroughly understand the content of each exhibition, not just participating in exhibitions, but having a plan in advance, on-site promotion, and follow-up in the future

5. During the exhibition, it is necessary to arrange professional buyer matching, and after the exhibition, arrange for market research and investigation.

Summarize the mistakes our industry has made regarding exhibitions

In order to expand the jewelry market, I went to exhibitions unrelated to jewelry

2. I went to a jewelry exhibition and chose a booth in a non mainstream area

3. The on-site activities were not arranged in the main exhibition area

4. There was no plan to invite customers before going to the exhibition, customer information was not recorded on site, and there was no follow-up after the exhibition

5. A single enterprise participating in a certain exhibition treats other enterprises as direct competitors without forming a joint force

6. Referring to products that do not meet the needs of the local market, exhibiting in order to participate in the exhibition

7. The company lacks people who understand both jewelry and English, making it difficult to effectively communicate with customers

Conclusion of AIDI

As one of the major producers of diamonds in the world, China is facing the challenge of product globalization. In the past few years, different manufacturers have independently participated in major jewelry exhibitions around the world. Given that most manufacturers come from the superhard materials industry and have a limited understanding of jewelry, without proper guidance, the exhibition's effectiveness is poor and the corresponding results have not been achieved.

The International Intelligent Diamond Association (AIDI), as a leading organization in the industry, spans the application scenarios of superhard materials and jewelry. It has experts familiar with production technology and professionals who have worked in the jewelry and exhibition industries for many years. A platform led by associations can provide cross industry services to safeguard the entry of traditional superhard material enterprises into the jewelry industry.