Monica Lurier: Customizing and Cultivating Diamond Jewelry for High end Customers
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Designer Monique Lhuillier (pictured above) founded his eponymous wedding dress brand in the United States in 1996 and quickly achieved success. Stars such as Britney Spears and Kevin Costner are clients of Monique.
Today, after 27 years of hard work, Monique Lhuillier has become a comprehensive wedding product brand with 4 flagship stores and nearly 100 sales outlets in the United States.
Two years ago, Monique began collaborating with the Kay Jewelers brand under Signet (the largest jewelry group in the United States) to exclusively sell natural diamond jewelry products - the Bliss series.
Yesterday, fashion media WWD announced that Monique Lhuillier has added cultured diamond wedding ring products to the Bliss series, which has attracted industry attention. As for the reason for using cultivated diamonds, according to the report itself, Monique believes that "brides all want larger grained stones.".
It seems that "larger particles" are still the mainstream idea in the US market.
We have checked Kay's official website and currently there are 191 natural diamond products and 57 cultivated diamond products in the Bliss series. The diamond cultivation section uses round, oval, emerald, and pear shaped bare stones, with product types including wedding rings and single diamond engagement rings.
The lowest selling price for this section is $1099.99 (total 0.50ct cultivated diamonds, set in 18k gold), and the highest selling price is $18999.99 (3ct cultivated diamond main diamond, set in 18k gold). Yahoo also reported today that the "Monique brand has launched cultivated diamonds" and once again explained the characteristics of cultivated diamonds, such as "affordable price" and "no humanitarian concerns". Of course, for the audience of Monique, they trust the brand more, which is the core value.
As for natural diamonds, cultivated diamonds, or other materials currently used by Monique, they all serve the core values of the brand. As reported:
"Monique is striving to create every elegance and romance, which is why her designs can be seen all over the world - whether it's a red carpet premiere or a VIP bride."
