Top Tips to surviving tough times

When times are tough, it’s always the same story: focus on good customer service, pay attention to your visual merchandising and manage your sales staff. But what does all that really mean?

When consumers aren’t spending in your store, bring your business back to basics. Jeweller lays out a collection of articles to help you install a great sales team, deliver solid management and create eye-catching visual merchandising.

When consumers aren’t spending in your store, bring your business back to basics. Jeweller lays out a collection of articles to help you install a great sales team, deliver solid management and create eye-catching visual merchandising.

   

• 37 AWESOME SALES TIPSCreativity, not discounting, is the key to sales success for a jewellery business.

• SECRETS TO A SUPER SALES TEAMWanting a super sales team is not enough – you have to be committed to making it happen!

• DATABASE TO DATA-FACE: KNOW YOUR CUSTOMERSGet to know your customers with the right data and market your jewellery business more effectively by engaging them.

• CUSTOMER SERVICE: WHAT NOT TO DOThousands of customer service books are in the market telling you what to do. How about the things you shouldn’t do?

• THE DREADED LINE: "LET ME THINK ABOUT IT"How many times have you heard that one? Learn ways to effectively handle this objection.

• ‘IS THIS SHOP FOR ME?’: CUTTING YOUR CUSTOMER'S CONFUSIONResearch shows you have less than three seconds to make a visual statement that has the power to engage the customer’s attention.

• WATCH WINDOWS: LESS IS MORELess is more when it comes to watch display windows.

• MORE VM WILL IMPROVE SALESTo be successful in today’s retail climate you can’t afford to look like everyone else. Attract customers by differentiating yourself from online competitors.

• TICKET YOUR JEWELLERY - YES OR NO?How much is that jewellery in the window? An informed customer gives you a head start as they come through your door.

• HOW JEWELLERS CAN SCENT THEIR STORESRetailers have been using scents in their stores as a form of gentle persuasion for years. Discover a scent for your store.

• 10 TIPS TO MOVE OLD STOCKPoor stock control can bring any business to its knees. Explore options on ‘dumping’ old stock and reclaiming control of your cash flow.

• 5 SALES STRATEGIES FOR JEWELLERY RETAILERSIt’s time for jewellers to get back to basics and concentrate on the ‘one-per-centers’ that can make or break a store.

• 36 TIPS ON BETTER MANAGEMENTYou may need to cut costs in challenging times, but never skimp on good management because it can save your business.

• 34 WAYS TO IMPROVE MARKETINGGet on the front foot and turn slow times into positive times by doing all the things you never had time for.

• TAKE COVER FROM VOLATILITYWhile the economy and retail landscape is providing some challenges to jewellery business owners, retailers can use it as an opportunity to emerge stronger once the storm passes.

• EMBRACING THE RETAIL EVOLUTIONWill you adapt to change like the crocodile or stand still and become a dodo? Where do you stand as you’