Jake Gyllenhaal Is Bulgari’s Latest Ambassador

BAFTA Award-winning actor and Academy Award nominee Jake Gyllenhaal is Bulgari’s latest brand ambassador.

Rome—Bulgari has named Jake Gyllenhaal as its new brand ambassador.

Gyllenhaal, an actor and producer, was chosen by Bulgari because he embodies a rare combination of artistic depth, intellectual curiosity, and warmth, the brand said.

He is also a BAFTA Award-winning actor and Academy Award nominee.

“Jake represents a contemporary form of excellence rooted in integrity, empathy, and authenticity,” said Laura Burdese, deputy CEO of Bulgari.

“His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our maison. He brings depth, humanity, and purpose to everything he does.”

Gyllenhaal’s career is defined by bold choices and intellectual integrity as he has built a body of work that is recognized for its depth and cultural impact, said Bulgari.

Bulgari said it also looked to Gyllenhaal for his off-screen commitment to meaningful storytelling and his genuine engagement with people, which mirrors the jeweler’s vision of luxury as an expression of shared values, openness towards others, and enduring relationships.

“I’ve always felt close to Bulgari for the way it blends beauty with meaning, creativity with emotion,” said Gyllenhaal.

“There is a generosity in the maison’s approach—toward craftsmanship, culture, and human stories—that resonates with my values. Authenticity, to me, comes from the relationships we build and the care we bring to what we create, staying true to what really matter and to who we are.”

Last month, Bulgari also named singer, songwriter, and actress Dua Lipa as a new brand ambassador.