Tiffany & Co. Celebrates 189 Years of Love Stories

Tiffany & Co.’s 2026 Valentine’s Day campaign stars brand ambassador and actress Adria Arjona in pieces from the “HardWear by Tiffany” collection and an engagement ring with a Tiffany setting. Arjona played Bix Caleen in “Andor: A Star Wars Story.”

New York—Tiffany & Co. has released its 2026 Valentine’s Day campaign featuring brand ambassador and “Andor: A Star Wars Story” and “Hit Man” star Adria Arjona.

The “Celebrating Love Stories Since 1837” campaign is a cinematic expression of love and strength, said Tiffany & Co., with a nod to the year the brand was founded—1837.

The campaign is comprised of a gift guide and a short film created to be an intimate portrait of a couple.

It begins with a story told by the actor playing Arjona’s husband. He speaks in third person as he reflects on a woman with remarkable strength, resilience, and grace.

His story suggests his admiration for someone else. However, the woman he is describing is his wife, played by Arjona.

The film ends with the couple embracing and sharing a kiss. Its sentiment reveals a powerful truth, that the greatest love stories are often the ones we live every day, said Tiffany & Co.

It also invites viewers to see their own stories reflected within the film’s narrative.

Throughout the film, Arjona is wearing pieces from the “HardWear by Tiffany” collection, including a graduated necklace with the matching earrings and bracelet, and an engagement ring with a Tiffany setting.

Tiffany & Co. said it featured the HardWear by Tiffany collection because the bold links and graphic silhouettes underscore the collection’s emblematic message of love rooted in strength and resilience.

The Celebrating Love Stories Since 1837 campaign debuted on Tiffany & Co.’s website last week.