Gracie Abrams To Front New Chanel Jewelry Campaign

Grammy-nominated artist Gracie Abrams is Chanel’s new muse for its “Coco Crush” jewelry collection.

New York—Chanel has announced singer-songwriter Gracie Abrams as its new ambassador.

The pop artist, who received a 2024 Grammy nomination for Best New Artist, will front Chanel’s upcoming campaign for its “Coco Crush” jewelry collection.

Abrams, 26, debuted on the music scene in 2019 and has since released two albums and collaborated with Taylor Swift.

“[Abrams is] one of the most compelling singer-songwriters of her generation,” said Chanel. 

“Her distinctive attitude and natural assurance perfectly embody the spirit of Coco Crush.”

The line, first launched in 2015, features pieces with a cross-shaped design reminiscent of the brand’s recognizable quilted motif. Designed for “living, moving and asserting oneself,” Chanel said, the pieces can be worn alone or stacked.

The newest drop features pieces with added suppleness, the brand said.

It includes a choker, which Abrams wears in promotional imagery seen at the top of the article.

The matelassé is linked through a mesh effect, the brand said, and features a sliding clasp for a comfortable fit.

Other new offerings include a short necklace and transformable earrings.

The pieces are available in 18-karat yellow gold and the brand’s proprietary "beige" gold, and some styles are available in white gold with diamonds.

There is also a beige gold statement cuff.

The new campaign featuring Abrams will be released Jan. 13.