Bvlgari’s festive icons

As Christmas and the holiday season approach, Bvlgari turns to its enduring icons, offering gifts shaped by Roman lines, light and craftsmanship.

19 November 2025  by CHRISTINE PASQUIER

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Bvlgari’s holiday 2025 offering brings its most recognisable jewellery and watch collections into focus at a time of year when many are searching for meaningful, long-lasting gifts. Rather than unveiling new forms or seasonal variations, the Maison presents a curated selection of its icons — pieces whose shapes and identity are already firmly established within its Roman design vocabulary. Shown together, they reflect a universe built on strong lines, luminous materials and craftsmanship intended to endure well beyond the festivities of December.

Jewellery

The jewellery selection spans yellow gold, diamond-set pieces and designs enriched with coloured gemstones. Bvlgari brings its core families together — Serpenti, Divas’ Dream, B.zero1, Bvlgari Tubogas, Bvlgari Bvlgari and Bvlgari Cabochon — presenting them as a cohesive universe of shapes and textures.

Serpenti’s fluid curves meet the fan-shaped silhouette of Divas’ Dream, while the architectural coil of B.zero1 sits naturally beside the rounded volumes of Cabochon and the clean geometry of Bvlgari Bvlgari. Shown side by side, these collections underline the Maison’s long-standing preference for strong forms that hold their identity over time.

The Serpenti Viper bracelet captured in a sculptural composition that underlines its articulated movement.

Watches

The watch selection follows the same approach: concise, recognisable and anchored in Bvlgari’s distinctive design language.

Serpenti Tubogas appears with its flexible coils, while Serpenti Seduttori offers a softer, bracelet-like interpretation of the serpent theme. They are joined by the graphic clarity of Bvlgari Bvlgari, the sportier lines of Bvlgari Aluminium, and the more architectural Octo Roma. Completing the line-up is Octo Finissimo, the ultra-thin expression of the brand’s contemporary watchmaking.

Together, these models present a clear snapshot of Bvlgari’s strengths: Roman geometry translated into jewellery-led watch design on one side, and technical finesse on the other.

Bvlgari’s Octo Finissimo placed against a cosmic setting that echoes the watch’s sharp architectural geometry.

Bags

Bags remain an important part of Bvlgari’s world, and this holiday season the focus falls on the Serpenti Forever Mini Top Handle Bag, presented in several versions. The model is distinguished by its Fireworks motif, created with carefully applied crystals that reflect light with a precision reminiscent of the Maison’s jewellery craftsmanship — though the materials here are decorative rather than precious.

The familiar Serpenti snakehead closure links the piece back to Bvlgari’s heritage, while the compact structure keeps it modern and easy to wear. It is a small object, but one that demonstrates how the brand’s attention to detail extends naturally beyond jewellery and watches.

The Serpenti Forever Mini Top Handle Bag, illuminated by its Fireworks pattern of carefully applied crystals.

A look across the holiday selection shows a coherent world: jewellery, watches and leather goods aligned by the same Roman design codes. A focused offering for the end of the year — unmistakably Bvlgari

• Bvlgari highlights the graphic lines of Serpenti and B.zero1 against its celestial holiday backdrop.
  
  
• Bvlgari’s Divas’ Dream pendant shown in a clean, single-motif close-up that emphasises the fan-shape design.