Lucy Hale Stars in Jacquie Aiche’s Holiday Campaign

Los Angeles—Jacquie Aiche has debuted its holiday campaign starring actress Lucy Hale, titled “Love and Desire.”

Hale, who is best known for her role in Freeform’s series “Pretty Little Liars,” is seen in the campaign wearing layers of jewels from the brand.

The Love and Desire campaign is meant to encourage one to adorn themselves with intention and layer the pieces they love most.

It was inspired by the magic that follows when you let your heart lead the way, the brand said.

“Lucy has a way of shining in anything and everything. And when she slips into diamonds, gold, and gemstones, she is beyond radiant,” said Jacquie Aiche, founder and designer of her eponymous brand.

“Love and Desire is all about following what your heart truly wants, and she carries that energy so naturally. She’s confident, intentional, and a dream to work with.”

Jacquie Aiche’s holiday campaign “Love and Desire” features actress Lucy Hale.

Photography for the campaign was done by Dove Shore.

Featured in the Love and Desire campaign is the curated collection of the same name.

The collection includes new and existing rings, necklaces, earrings, bracelets, and body jewelry.

“I’ve always found that the most authentic way for me to share our jewels is through telling a story. Our campaigns carry an energy that I believe the layers evoke, and includes pieces that are both pre-existing essentials and new layers to love,” said Aiche.

The debuting and classic designs are pieces with diamonds and colored gemstones including tourmaline, rutilated quartz, tiger’s eye, opal, topaz, tanzanite, and emerald set in 14-karat yellow gold.

The curation retails from $4,000 to $60,000 and is available on the Jacquie Aiche website.

The Love and Desire campaign launched on Dec. 11. It can be seen across Jacquie Aiche’s social media channels and on its website.