Prada Unveils ‘Couleur Vivante’ Fine Jewellery Collection

Prada has launched its new Couleur Vivante fine-jewellery collection for 2025, strengthening its position within the global luxury jewellery segment. Co-designed by Miuccia Prada and Raf Simons, the line was unveiled across international markets this month, featuring a strong emphasis on colour-focused gemstones and contemporary forms.

The collection spans key categories including solitaire rings, rivière necklaces, line bracelets and drop earrings. Unlike traditional diamond-centred European maisons, Prada’s approach prioritises the “chromatic value” of gemstones, with a curated palette featuring amethyst, aquamarine, madeira citrine, morganite and oro-verde peridot. The designs incorporate geometric detailing and asymmetric structures that echo Prada’s signature triangular symbolism.