Sophie Bille Brahe’s New Bridal Collection Is a Love Letter to NYC

Sophie Bille Brahe, a Danish jewelry designer who in November opened a by-appointment-only showroom on Madison Avenue in New York City, her first outside of Copenhagen, recently introduced Amoureux Madison, her third bridal jewelry collection.

“My goal was to highlight the natural beauty of the diamonds and the sense of infinity they embody,” Brahe tells JCK. “It’s also the first time I’ve worked with oval-shaped diamonds, which added a new dimension to the designs.”

“For some time, I have been eager to work with exquisite diamonds and fancy cuts, and the opening of the boutique on Madison Avenue seemed to be the perfect occasion,” she adds. “Amoureux Madison is a very personal collection to me. I tried to translate my love language and how I felt at this very moment into three ultimate love rings.”

Coeur Madison ring in 18k yellow gold with 2.67 cts. t.w. (including 1.5 ct. heart-shape center diamond), price on request

The Coeur Madison and Amoureux Madison rings are, according to Brahe, the new stars of the collection. “Both showcase fancy-cut diamond center stones, set in a three-sided pavé band, and feature my signature wave shape,” she says. “They are the perfect balance between an elevated design and something very personal.”

The third ring in the collection, Amoureux, centers on a round diamond, but maintains the same wave shape as its sibling styles.

Amoureux ring in 18k gold with 2.22 cts. t.w. diamonds (including 1 ct. round center diamond), €44,000 ($46,025)

In addition to its selection of jewelry designs—particularly the minimalist, pearl-centric styles for which Brahe is known—the NYC showroom, which is located at 1000 Madison Ave., on the second floor, above the Italian trattoria Sant Ambroeus, also features a selection of new homewares.

Top: Amoureux Madison ring in 18k gold with 2.22 cts. t.w. diamonds (including 1 ct. oval diamond center), €40,500 ($42,365)